The ultimate guidebook to brand advocacy.
— Porter Gale, former VP of Marketing, Virgin America


No one understands more about Brand Advocates than Rob Fuggetta. (Few-jetta)

Rob's the author of the ground-breaking book, Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force (John H. Wiley & Sons, Inc.), and Founder/CEO of Zuberance, which created the Advocate marketing category.

Rob has been a featured speaker at over 500 events, including Ad Tech, TedX, the Word of Mouth Marketing Summit, and at numerous AMA, PRSA, DMA, ANA, and BMA events.

Rob's articles about brand advocacy have appeared in Forbes, Fortune, Fast Company, iMedia, and dozens of other publications and websites.


Latest from @RobFuggetta


If Rob were a breakfast cereal he would be Rice Krispies - Snap, Crackle, POP! He delighted our crowd with his energy, passion and most importantly educational content. In Rob’s world, it comes down to one question - ‘How likely would you recommend Rob?’ I’d give him a 10 for extremely likely!
— Bill Flitter
Host, Content Marketing Strategies 2013, May 8-9, Claremont Hotel, Berkeley, CA